Two Sports Business Icons Share How To Build Culture and Capitalize On It

Speakers:

Roger Rai, Vice Chairman of the Toronto Blue Jays, Special Advisor to the Chairman at Rogers Communications
Gersson Rosas, Senior Vice President of Basketball Operations, New York Knicks
Ilan Elad, President, Kornit Digital Americas – Kornit Exec Champion

This conversation brought together leaders from professional sports and business to explore what it takes to build winning organizations and connect with today’s fans. The speakers emphasized that sustained success starts with alignment, strong leadership, and a shared identity, supported by a willingness to learn and adapt through challenges.

The discussion also explored the intersection of sports, culture, social media, and merchandise. As fans increasingly share experiences and express their connection through what they wear, on-demand production gives teams and brands the ability to turn memorable moments into timely merchandise while reducing excess inventory.

Key Takeaway

Winning organizations are built through alignment and adaptability, while the future of sports merchandise is about turning real-time fan moments into meaningful, wearable connections.