The Story of ASOS, from its Early Days to Becoming a Global Fashion Platform

Speakers:

Nick Beighton, Former CEO, ASOS
Ilan Elad, President, Kornit Digital Americas – Kornit Exec Champion

In this conversation, former ASOS CEO Nick Beighton shares insights from his experience helping transform ASOS from a growing online retailer into a global fashion destination. Through stories from the company’s evolution, Beighton explores what it takes to build a truly customer-led business, embrace agility, scale a strong culture, and continually challenge traditional ways of working.

The conversation looks at the forces shaping the next era of fashion and retail, from AI-powered personalization and intelligent digital experiences to on-demand production, nearshoring, and the evolving role of physical stores. Beighton also reflects on the importance of purpose, creativity, bravery, and discipline in building teams that can adapt and innovate at scale. Looking to the future, he offers a compelling vision for a retail model that combines a highly engaging customer experience with lean, technology-enabled operations and faster, more responsive production.

Key Takeaway: The businesses best positioned for the future will be those that stay relentlessly focused on the customer while building the culture, technology, and operational agility to move as quickly as customer expectations do.