Speakers:
David Rosendahl, President, MindFire
Oscar Chavarria COO, MAS ACME USA
Your customer has a $300B problem*. You’re pitching a print solution.
Nearly 40% of apparel sells at discount* because brands are forced to forecast demand months in advance.
If you’re not connecting digital to that problem, you’re not going to win the deal.
In this Kornit-hosted webinar, MAS Holdings COO Oscar shares insider insight from sitting alongside major brands like Nike, Lululemon, and Victoria’s Secret, revealing the data behind today’s volatile fashion market and what it means for printers. The session breaks down why traditional forecasting is failing brands and introduces a new model built around speed, micro-testing, and outcome-based partnerships — and previews the six plays printers can use to capitalize on where the market is heading.
Key Topics:
- The rise of micro and flash trends — and why 40 are happening every single week
- The true cost of markdowns and excess inventory on brand profitability
- Shifting generational buying power among Gen Z and Millennials
- The explosive growth of the creator economy from $200B to a projected $480–528B by 2030
- Why competing on price is a race to the bottom — and how to sell on speed and outcomes instead
- A preview of six revenue-generating plays printers can use to reposition as growth partners
*$300B industry-loss estimate based on apparel inventory inefficiency, markdown pressure, and overproduction analysis. Nike reported markdowns affected 44% of its assortment in 2024. Sources: Avantex Industry Analysis, 2025; Business of Fashion / McKinsey State of Fashion 2025.