Speakers:
Marissa Hill, Executive Producer and Co-Founder, ShadeTV
Sonali Karmarkar, Content and Community Lead, YouTube
Hili Banjo, Managing Director, Accenture
The creator economy is transforming how consumers discover, evaluate, and purchase apparel — and platforms are racing to keep up. This panel featuring executives from YouTube and Accenture Song, alongside content creator Marissa Hill, unpacks how social-first shopping, live commerce, and micro-community trust are reshaping brand strategy in real time.
Key Topics:
- The rise of YouTube Shopping and affiliate commerce — and what 5x GMV growth means for brands
- Why consumers trust creators over traditional brand marketing
- The explosion of vertical live shopping and how it drives real-time purchase decisions
- Building micro-communities around niche audiences to drive loyalty and sales
- Smaller production runs, faster go-to-market cycles, and the FOMO-driven drop model
- How brands can better support creators as a growing customer and revenue segment