The New Economy: How Consumer Behavior is Changing the World of Fashion

Speakers:

Aslaug Magnusdottir, Founder Katla, Founder Moda Operandi, Founder & CEO Tinker Tailor
Sarah Iglesias Hiller, CEO ARTISO.ai
Whitney Wilcox Camp, Vice President, Sales, MarkeTeam.ai
Heidrun Sigfusdottir, Founder & CEO, Catecut
Moderator: Caitrin Watson, COO, CICON

If culture moves faster than organizations, and agile systems are required to respond, the next evolution of fashion is an operating model built around intelligence.


Demand is increasingly shaped by creators, communities, and algorithmic discovery. Cultural signals now emerge in real time across feeds, platforms, and AI-powered conversations. Traditional forecast-driven models and inventory-heavy supply chains struggle to keep pace with this velocity.


In this main-stage conversation, fashion and technology leaders explore how artificial intelligence is transforming the entire value chain, from creative development to production execution.


Together they will discuss how:

• AI-native creative workflows accelerate design-to-market cycles
• Creator and community signals reshape how brands identify and scale product ideas
• Demand intelligence begins replacing traditional forecasting models
• Digital production enables true on-demand and near-market manufacturing
• Inventory-light, cash-efficient brands gain structural advantage