Speaker:
Holly Rox - Product Specialist/Corporate Trainer, SanMar
Q4 is the apparel decorator’s Super Bowl. Holiday purchases can account for nearly one-fifth of a brand’s annual customer spend, Monday peaking at $14.2B in a single day. In this fast, margin- sensitive window, the right styles, fabrics, and fulfillment playbook determine whether you ride the wave—or drown in discounts. In what’s on-trend decoration, helping you protect profitability by hitting the mark with the best products.