For decades, polyester has been the industry’s toughest print challenge: heavy blockers, dye migration, and colors that shift from garment to garment. In this episode of Kornit Tech Lab, members of the KDNA applications team who ran the Atlas MATRIX beta share what changed. They walk through the new blocker and color layering sequence, why a single queue setting now handles cotton, poly, and blends side by side, and how the system held consistent results across close to 100 SKUs in the field. The conversation also covers breakthroughs in dye sublimated fabric printing, the redesigned MATRIX pallet that speeds up unloading, and how QualiSet now scores printhead health in real time. A candid, field tested look at the technology the team says finally lets them stop saying “we can’t print that.” 

This conversation brought together leaders from professional sports and business to explore what it takes to build winning organizations and connect with today’s fans. The speakers emphasized that sustained success starts with alignment, strong leadership, and a shared identity, supported by a willingness to learn and adapt through challenges.

The discussion also explored the intersection of sports, culture, social media, and merchandise. As fans increasingly share experiences and express their connection through what they wear, on-demand production gives teams and brands the ability to turn memorable moments into timely merchandise while reducing excess inventory.

Key Takeaway

Winning organizations are built through alignment and adaptability, while the future of sports merchandise is about turning real-time fan moments into meaningful, wearable connections.

In this conversation, former ASOS CEO Nick Beighton shares insights from his experience helping transform ASOS from a growing online retailer into a global fashion destination. Through stories from the company’s evolution, Beighton explores what it takes to build a truly customer-led business, embrace agility, scale a strong culture, and continually challenge traditional ways of working.

The conversation looks at the forces shaping the next era of fashion and retail, from AI-powered personalization and intelligent digital experiences to on-demand production, nearshoring, and the evolving role of physical stores. Beighton also reflects on the importance of purpose, creativity, bravery, and discipline in building teams that can adapt and innovate at scale. Looking to the future, he offers a compelling vision for a retail model that combines a highly engaging customer experience with lean, technology-enabled operations and faster, more responsive production.

Key Takeaway: The businesses best positioned for the future will be those that stay relentlessly focused on the customer while building the culture, technology, and operational agility to move as quickly as customer expectations do.

2026 is bringing a collision of forces — AI-led commerce, margin compression, trade disruption, labor constraints, and demand volatility — all hitting the apparel and decorated goods industry at once. This panel argues that direct-to-garment printing is no longer just a production method; it’s becoming an operating capability built for speed, agility, and on-demand economics in a market where traditional inventory models are breaking down.

Together they cover how digital printing supports sustainability (low waste, no speculative inventory), how real-time data and AI are reshaping decision-making, how brands are navigating tariffs and supply chain disruption through efficiency rather than price increases, and why authentic in-person experiences still matter even as digital and social channels grow.

Key takeaway: On-demand digital decoration turns speed and flexibility into a genuine competitive advantage — letting brands cut inventory risk, absorb economic shocks like tariffs, and test/ship designs (even influencer-driven ones) in near real time, all while being inherently more sustainable than legacy production methods like screen printing.

As AI moves beyond experimentation and into core business operations, fashion is being reshaped at every stage of the value chain — design, production, marketing, and sustainability. In this panel, five industry leaders explore how AI is collapsing timelines that once took weeks into minutes, giving small brands the tools to compete with retail giants, and shifting product discovery away from paid search toward AI-native search engines.

Together, they trace how creativity, once bottlenecked by technical skill and slow supply chains, is being unlocked at scale — while raising new questions about personalization, brand loyalty, and sustainable production.

Key takeaway: The biggest shift isn’t just faster design or smarter marketing — it’s the move from sequential to parallel workflows. When design, production, and marketing all run simultaneously on a shared data layer, brands can shrink concept-to-market timelines from months to days, reduce overproduction (and its waste), and let smaller, AI-native brands compete with legacy players who no longer hold a structural advantage in scale or ad spend.

Take 2D printing to 3D without embroidery. Join Kornit Digital experts explore the use of XDI Technology to achieve complex 3D printing with ease.   

Learn what use cases make sense for XDI Technology in the market and in your business to fuel growth.

Kornit Digital experts cover key topics in XDI Technology including: 

• Market applications fit for XDI use 

• The XDI process 

• 3D Effects 

• XDI Digitizer Tool 

• Curing Conditions for XDI 

• Lenticular Effects 

• Use cases 

The creator economy is transforming how consumers discover, evaluate, and purchase apparel — and platforms are racing to keep up. This panel featuring executives from YouTube and Accenture Song, alongside content creator Marissa Hill, unpacks how social-first shopping, live commerce, and micro-community trust are reshaping brand strategy in real time.

Key Topics:

• The rise of YouTube Shopping and affiliate commerce — and what 5x GMV growth means for brands
• Why consumers trust creators over traditional brand marketing
• The explosion of vertical live shopping and how it drives real-time purchase decisions
• Building micro-communities around niche audiences to drive loyalty and sales
• Smaller production runs, faster go-to-market cycles, and the FOMO-driven drop model
• How brands can better support creators as a growing customer and revenue segment