Two Sports Business Icons Share How To Build Culture and Capitalize On It

As fashion moves at high speed and social currency becomes as valuable as the product itself, professional sports is redefining what merchandise can be. Roger Rai of Rogers Sports & Entertainment and Gersson Rosas of the New York Knicks explore how winning culture is built from the top down, why merchandise has become one of the highest margin products in sports, and how on-demand production is reshaping how organizations capitalize on cultural moments in real time.