The Selling Play: Overcoming Myths Around Digital & How to Win the Deal | 2 Part Series, Session 2
Your customer has a $300B problem*. You’re pitching a print solution.
Nearly 40% of apparel sells at discount* because brands are forced to forecast demand months in advance.
If you’re not connecting digital to that problem, you’re not going to win the deal.
Because today, brands aren’t buying print.
They’re buying speed, flexibility, and the ability to turn ideas into revenue—fast.
What You’ll Learn
- How to sell speed and agility—not just cost
- How brands actually evaluate digital partners today
- How to launch faster, test smarter, and reduce risk
- How to position yourself as a growth partner—not just a vendor
In this session, Oscar Chavarria, COO of MAS ACME USA, shares how leading brands—from Spanx to Savage X Fenty to Target—are actually evaluating digital partners today.
Why It Matters
The companies winning in digital apparel aren’t the cheapest.
They’re the fastest from idea to revenue.
If you want to win more deals, protect your margins, and stay relevant—this is where you start.
*$300B industry-loss estimate based on apparel inventory inefficiency, markdown pressure, and overproduction analysis. Nike reported markdowns affected 44% of its assortment in 2024. Sources: Avantex Industry Analysis, 2025; Business of Fashion / McKinsey State of Fashion 2025.
Speakers
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David RosendahlFounder and CEO, MindFire Inc
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Oscar ChavarriaCOO, MAS ACME USA