Rebuilding Fashion’s Operating System: The AI-Native Brand
WHITNEY WILCOX CAMP | SARAH IGLESIAS HILLER | ÁSLAUG MAGNÚSDÓTTIR | HEIDRUN SIGFUSDOTTIR | CAITRIN WATSON
If culture moves faster than organizations, and agile systems are required to respond, the next evolution of fashion is an operating model built around intelligence.
Demand is increasingly shaped by creators, communities, and algorithmic discovery. Cultural signals now emerge in real time across feeds, platforms, and AI-powered conversations. Traditional forecast-driven models and inventory-heavy supply chains struggle to keep pace with this velocity.
In this main-stage conversation, fashion and technology leaders explore how artificial intelligence is transforming the entire value chain, from creative development to production execution.
Together they will discuss how:
• AI-native creative workflows accelerate design-to-market cycles
• Creator and community signals reshape how brands identify and scale product ideas
• Demand intelligence begins replacing traditional forecasting models
• Digital production enables true on-demand and near-market manufacturing
• Inventory-light, cash-efficient brands gain structural advantage
Konnections
Speakers
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Áslaug MagnúsdóttirCEO and Founder, Tinker Tailor
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Caitrin WatsonDirector of Sustainability, SHEIN
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Heidrun SigfusdottirFounder & CEO, Catecut
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Sarah Iglesias HillerCEO & Co-Founder, Artiso AI
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Whitney Wilcox CampVice President of Sales, MarkeTeam.ai
