Speaker:
Julie Johnson - Key Account Manager, Stanley Stella
When it comes to decorating apparel, not all cotton is created equal. In this session, we’ll peel back the layers (and yarns) to show how the underlying cotton quality—from fiber length to maturity to post-harvest processing—directly determines how your prints look, feel, and last. Backed by real-world examples and best practices from the world of sustainable textile manufacturing (including insights from Stanley/Stella’s own fabric program), this session is essential for anyone who cares about print quality, durability, and the premium feel of finished garments.
By understanding how cotton quality underpins print success, attendees will leave armed with actionable insights to select better fabrics, align decoration methods to fiber properties, reduce printing defects, and ultimately deliver sharper, more durable, premium-appearing apparel.