Agility is the New Playbook

For decades, the apparel industry ran on a predictable playbook: forecast demand, produce at scale, optimize for efficiency. In this keynote, Kornit CEO Ronen Samuel makes the case that this model has been permanently disrupted — geopolitical instability, shifting trade dynamics, rising inventory risk, and AI-accelerated product cycles are pushing demand faster than traditional supply chains can respond. He argues that in this environment, advantage no longer goes to the biggest or most efficient, but to those who can adapt fastest, and unveils Kornit’s Atlas Matrix technology, a breakthrough enabling high-quality digital printing on any fabric, including notoriously difficult synthetics and dye-sublimated materials.

Key Topics:

• The seismic shift toward demand-led production and agile, connected supply chains
• The $1 trillion inventory markdown crisis facing the fashion industry
• How tariffs and the minimis rule changes are reshaping global trade dynamics
• The explosive growth of athleisure and performance wear
• The new Atlas Matrix and Carbon Shield technology for printing on any fabric
• Why agility is no longer just a capability — it’s the new playbook