Speakers:
Cassie Green - Content Director, The Apparelist
The explosion of print-on-demand and e-commerce fulfillment has changed the way apparel decorators operate. With a growing emphasis on printing and decorating customized orders, apparel decorators now have the unique opportunity to create a luxury experience for the end-user. While most overlook packaging, this area is one way that decorators should utilize for ultimate impact with the end-user. This presentation outlines five key ways decorators can leverage packaging to help create a luxury branding and customized experience.
The five key points are as follows:
1.Brand differentiation
2.Social media amplification
3.Emotional connection
4.Perceived value, which equals higher margins
5.Brand loyalty alongside new customers